Lulu: The Software That Can Help Females Make Smarter Dating Decisions
TL;DR: If you’ve ever desired you could examine the inventors you date, or the men you-know-who would make good times, like you test restaurants, subsequently Lulu is going to make all your goals be realized. Since the first-ever software for ladies, Lulu is using lead in this industry, helping women generate wiser relationship decisions and guys come to be better daters.
From Amazon to Yelp, we’re in a global in which people love to review things. Everybody else can’t wait to talk about their particular view regarding their latest dinner or perhaps the finally apartment they stayed in, exactly what about the newest man they went on a romantic date with?
Well Lulu is the perfect outlet for doing that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a private social network that gives women the opportunity to rate the men they date, advise date-worthy guys and share private experiences with millions of some other similar women.
It is like talking-to your best friend
Chong and Schwartz got the concept for Lulu after Chong had a memorable all-girls brunch knowledge. From changing stories about professions to Valentine’s Day programs, she hoped she could bottle that sense of companionship and set it to good usage.
In 2013, that eyesight became a real possibility by means of Lulu, a space in which females can seem to be safe when talking about their particular really love life.
Director of advertising Deborah Singer stated this has been quite a while coming for a software like this in the market, especially with recommendations being so popular various other areas of life.
“Women today have recommendations about all things in their own resides⦠but do not get suggestions for one thing as essential as relationships and times,” she said. “We believe that’s a remarkably crucial place for ladies to get informed and have now details [about] so that they can really create smarter decisions on their own.”
Whether it’s score guys they will have eliminated away with, promoting top-notch men to many other users or producing pal connections, Lulu has made a serious impact.
“In my opinion we’re delivering a unique info level to the internet dating room,” Singer mentioned. “Dating is a thing it doesn’t have that information coating, and we see ourselves as bringing more info compared to that business.”
Lulu sticks out from other applications because Chong and Schwartz, in addition to every person on staff, allow their own characters shine through, giving off that feeling of chatting with a very good girl.
Per Singer, Lulu is especially popular among university women, that in a fresh matchmaking atmosphere and are generally seeking female friends to attend for tips concerning the men they are meeting on university.
Lulu in addition puts the privacy and security of its users initial. The app uses Twitter to make sure that gender, get older (nobody under 17 is permitted to join) and buddies sectors.
But don’t consider young men aren’t allowed contained in this girls club
In May, Lulu permitted guys to start with the application as long as they were into getting evaluated.
Male users can easily see their particular overall rating and which hashtags women are making use of to spell it out them, like “#AlwaysPleased” or “#WearsEdHardy.”
Nevertheless they can access data that presents just how females position all of them on qualities for example laughter, kissing capabilities plus.
Lulu’s editorial team actually gives dudes skilled articles that provide matchmaking advice about the certain areas needed enhancement in.
Females can also ask the guys their unique viewpoints on numerous subjects, such as anal intercourse or creating a commitment.
Up to now more than one million guys have actually joined, with the average review being a seven, and a few also look into the software 3 times everyday.
“We noticed there was an actual food cravings from guys to particular enjoy statistics regarding what ladies had been saying about all of them,” Singer said. “our very own purpose will be really assist guys boost. Exactly like you would use Google Analytics in your web site to improve it, that is variety of Google Analytics for guys.”
Creating a safe, positive ecosystem for all
Unlike websites like Yelp or TripAdvisor, Lulu does not allow ladies to publish available feedback in their critiques.
Women are offered multiple-choice possibilities when looking at the guys along with other females can concur or disagree because of the review, which Singer said encourages a confident atmosphere but also keeps user reviews from being needlessly mean.
“we are rating folks â we’re rating guys. We realize that the is a sensitive and provocative thing to get doing, and then we would like to do it in a thoughtful means as well as in a constructive way,” she said. “We heard from beginning from ladies that they don’t want to be part of one thing mean, therefore we decided this particular format would maintain that planet.”
Lulu use that same structure in the future when expanding to other preferred verticals like beauty, travel or company.
“you want to check-out a location where women are visiting Lulu and it’s really form of their particular primary place to go for acquiring details off their ladies,” Singer stated. “we are truly centered on the merchandise and continuing to create how to assist females share further and obtain recommendations.”
So if you’re prepared to release your girl chat, down load Lulu (100% free!) during the application Store or Bing Play.
